Leaving a legacy is a lot more than making a gift-- it's a long lasting memory of your commitment to a cause which is close to your heart. So close, that you chose to make precisely what will be your final gift to the organisation.
A newly released survey commissioned by the charity consortium Remember A charity discovered that 17% of participants had included presents to charity within their wills, up from 14% in 2013. But the potential for heritage giving is even bigger. Research study indicates that by increasing charity wills country wide by merely 1%, an additional £ 70 million in legacies can be generated each year.
It appears apparent then, that charities and not-for-profits should invest time and energy in the development of robust, thoughtful and interesting legacy programmes. Unfortunately, whether as a result of the fear of discussing the 'taboo' subject of death, or focus being guided on other funding streams, a lot of organisations install poorly delivered, unexciting heritage programmes, if indeed, they have one at all.
Those non profit organisations who are reaping the rewards of legacy gifts have no doubt spent energy and time in the production their programme. Effective campaigns are those which look to the future and focus on the transformational effect your gift will make instead of mourning the past and the sad nature of death. Go here for more details fundraising advisers.